03 / GEOBLOCKER
A dealership visit should not be the end of the conversation. Reinforce your own message with a store-centered audience and competitive media buying.
YOUR DEALERSHIP
Competitor lot
Local households
Your dealership
Illustrative location plan
Keep your offer in view
Your location
a store-centered zone
Up to 50,000
banner impressions
Your message
beyond the initial visit
GeoBlocker does not disable other advertisers or control all ad inventory. Reach and competitive placement depend on inventory, bidding and audience availability.
BUILT AROUND YOUR OBJECTIVE
Build on the interest shoppers have already shown in your store. Use a consistent message to give them a reason to continue the conversation with your team.
01
Create the location strategy around your dealership and available visitor signals.
02
Serve your own creative to eligible visitor audiences as they continue considering vehicles.
03
Competitive bidding is used to seek greater visibility for your message; placement is not guaranteed.
STRATEGY THROUGH REPORTING
The core programs connect audience planning, your message and campaign reporting.
Your vehicles, your offers and a clear customer action. Creative is designed for the campaign.
HTML and UTM tags support campaign-level visibility in your dealership analytics.
Review delivery, clicks and attributed store visits. Agree on the reporting scope before launch.
CLEAR ANSWERS
Get the details before you map out your next campaign.
No campaign can control all of another advertiser's placements. This design describes the underlying approach: prioritizing your own message through a store-centered audience and competitive bidding. Reach and placement vary.
Use an approved reason to return: relevant inventory, a dealership advantage or a next step with your team. Keep the destination page current and consistent with the message.
YOUR NEXT CUSTOMER IS SOMEWHERE NEARBY
Start with your dealership goal. Build the audience, message and measurement plan together.
