THE TECHNOLOGY
Custom location zones, eligible audience signals, relevant creative and clear reporting. Four connected parts of a dealership campaign.
01
Select the places that matter.
02
Shape an eligible audience.
03
Serve and reinforce your offer.
04
Review delivery and visits.
GEOGRAPHY WITH A PURPOSE
A competitor lot. A neighborhood. Your own dealership. A relevant event.
Custom geographic zones let the campaign start with a real-world location strategy, then use available audience signals to guide activation.
YOUR MARKET, IN FOCUS
Competitor lot
Local households
Your dealership
Illustrative location plan
Location-based audience plan
FROM EXPOSURE TO OBSERVED VISITS
Understand what each campaign metric tells you, and what it does not.
How many ads were served. Not the number of unique shoppers.
Interactions with the ad. Website sessions may differ from click counts.
The reported audience exposed to the campaign, subject to the platform method.
Observed dealership visits following exposure within the reporting setup. Not proof of incremental sales.
CLEAR ANSWERS
Get the details before you map out your next campaign.
No. Addressability depends on available location signals, device matching, data permissions and the selected inventory. The production messaging should not promise coverage of every device or visitor.
Agree on conversion zones, attribution windows, exclusions and deduplication with the team. Compare the campaign with your dealership analytics and CRM without treating a matched visit as a guaranteed sale.
Yes, it can be planned around the same dealership offer and landing pages. Shared messaging does not mean all channels share one audience identity or a single attribution system.
YOUR NEXT CUSTOMER IS SOMEWHERE NEARBY
Tell us where you want to compete. We will help you build the campaign around it.
